Crisp Lands at Area 251 Bicycles.


Crisp Bros Racing has landed in the USA, welcoming Area 251 Bicycles Inc, based in Rockford IL to our international dealer network. With strong sales of our new CBR-01 race frames already, Crisp is in good hands.

Area 251 Bicycles Inc. is located in Loves Park, IL just out side of Rockford, home of Rockford BMX. Opened in March of 2014 by Randy, Zach, and Jake Alexander. We are a smaller bike shop that really focuses on the BMX racing and freestyle BMX. One of the unique things that our shop has is a two man staring gate made by Pro Gate inside of our shop that is open for racers to come in and train on. Pro Gate being a Rockford based company has worked really well with us and really expanded the amount of business just because of having that training gate in our shop. Another relationship that we have made is with Rockford BMX. We work extremely close with the whole group that is behind the track. We have helped build the program into what it is today, which is one of the largest programs in the nation. We are extremely excited about starting this venture with Crisp Bros Racing, and cannot wait to see what the future holds for this relationship.

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Welcome to Crisp Bros Racing's official web site! We are excited to revive our great Australian BMX Brand! Check back regularly, follow our social media channels or subscribe to our newsletter for regular updates. Crisp Bros Racing - Race or Chase One.

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